SWOT analysis

A SWOT analysis can help to identify internal and external factors that can help or hinder organization or program success. A SWOT analysis organizes the Strengths, Weaknesses, Opportunities, and Threats of an organization or program. The identification of weaknesses and threats indicates factors that have a negative impact to the organization or program and need to be addressed. Strengths and opportunities are factors that have a positive impact on the organization or program and should be maintained.

For this assignment, you will complete a SWOT analysis for your practicum site/organization or program using the “SWOT Analysis” template provided

APA format is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

My practicum site is “ Cornerstone Family Healthcare in Newburgh New York”

SWOT Analysis

Directions: Complete the matrix for your practicum organization or program. After completing, answer the questions on page 2 of this document.

Positive Impact

Negative Impact

Internal

Strengths:

Weaknesses:

External

Opportunities:

Threats:

Answer the following questions regarding your SWOT analysis:

How can weaknesses be converted into strengths?

Can strengths be used to overcome threats? How?

How can opportunities be maximized?

How can weaknesses be minimized?

Rubric

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	1 Unsatisfactory 0.00%	2 Less than Satisfactory 65.00%	3 Satisfactory 75.00%	4 Good 85.00%	5 Excellent 100.00%
95.0 %Content
20.0 % Description of Organizational or Program Strengths	No identification of strengths of the practicum organization or program is provided or evident.	Incomplete or insufficiently developed list of the practicum organization or program strengths is provided but lacks clear analysis or depth.	Minimal list of the practicum organization or program strengths is provided. Some analysis of the issue is evident.	Demonstrates a good understanding of key strengths of the practicum organization or program in a well-developed list.	Displays excellent comprehensive list of the practicum organization or program strengths. It is evident the student has a strong grasp and understanding of the issues presented.
20.0 % Description of Organizational or Program Weaknesses	No identification of weaknesses of the practicum organization or program is provided or evident.	Incomplete or insufficiently developed list of the practicum organization or program weaknesses is provided but lacks clear analysis or depth.	Minimal list of the practicum organization or program weaknesses is provided. Some analysis of the issue is evident.	Demonstrates a good understanding of key weaknesses of the practicum organization or program in a well-developed list.	Displays excellent comprehensive list of the practicum organization or program weaknesses. It is evident the student has a strong grasp and understanding of the issues presented.
20.0 % Description of Organizational or Program Opportunities	No identification of opportunities of the practicum organization or program is provided or evident.	Incomplete or insufficiently developed list of the practicum organization or program opportunities is provided but lacks clear analysis or depth.	Minimal list of the practicum organization or program opportunities is provided. Some analysis of the issue is evident.	Demonstrates a good understanding of key opportunities of the practicum organization or program in a well-developed list.	Displays excellent comprehensive list of the practicum organization or program opportunities. It is evident the student has a strong grasp and understanding of the issues presented.
20.0 % Description of Organizational or Program Threats	No identification of threats of the practicum organization or program is provided or evident.	Incomplete or insufficiently developed list of the practicum organization or program threats is provided but lacks clear analysis or depth.	Minimal list of the practicum organization or program threats is provided. Some analysis of the issue is evident.	Demonstrates a good understanding of key threats of the practicum organization or program in a well-developed list.	Displays excellent comprehensive list of the practicum organization or program threats. It is evident the student has a strong grasp and understanding of the issues presented.
15.0 % SWOT Analysis Questions	No response to the analysis questions is provided or evident.	Incomplete or insufficiently developed responses to analysis questions are provided but there is a lack of critical analysis of issues.	Minimal responses to analysis questions are provided. Critical analysis is evident in responses.	Well-developed responses to analysis questions are provided and demonstrate a good understanding of the issues presented.	Displays excellent comprehensive responses to analysis questions. It is evident the student has a strong grasp and understanding of the issues presented.
5.0 %Organization and Effectiveness
5.0 % Mechanics of Writing (includes spelling, punctuation, grammar, language use)	Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.	Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice, sentence structure, and/or word choice are present.	Some mechanical errors or typos are present but are not overly distracting to the reader. Correct sentence structure and audience-appropriate language are used.	Prose is largely free of mechanical errors, although a few may be present. A variety of sentence structures and effective figures of speech are used.	Writer is clearly in command of standard, written, academic English.
100 % Total Weightage

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