Is marketing in health care unique from other industries?  If so, how is it different? If not, should it?

Review and consider the content you covered during Week One.

Post a 260- to 350-word response to the following question as a New Message into the discussion area:

  • Is marketing in health care unique from other industries?  If so, how is it different? If not, should it?

Cite at least 1 peer-reviewed, scholarly, or similar reference.

Format your citations according to APA guidelines.